The first step in developing an effective communication strategy is normally assessing the corporation situation. That is typically performed through INFESTATION (Political, Economical, Social and Technological) www.novalauncherprime.pro or SWOT analysis techniques.
Once the aims and recommendations are revealed, a small taskforce can put together the activities that will help achieve them. This should include funnel mix and a draft budget making use of the Budget theme. More detailed details can be given in an Enactment Plan, to be completed later on.