By embracing fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep the interlocking stones https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor/ inside the hands of millions. It's a model that other companies should follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys. It had not been before the following years that they commenced using a fresh plastic-injection moulding machine to produce plastic stones, which shortly gave all of them an advantage over their competition in the flourishing post-war industry.

In 49, they launched producing the bricks with studs to them to enable them to combine together. This is a key version, making the bricks far more stable and sturdy. Later, in 1958, they built a major improvement with the intro of what is known mainly because the "stud and coupling system", which will ensures that every Lego stone fits with any other stone. These two vital iterations are why Seglar sets generated 40 years ago still interlock seamlessly with those crafted today.

Over the years, Lego comes with kept its finger in the pulse of pop way of life by partnering with big-name franchises just like Star Wars and Harry Potter. They have also embraced the community of adults that are fans of the brand, known as AFOLs (Adult Lovers of Lego), with a range of sets like the Back to the Future DeLorean time machine and a set of feminine Nasa experts.